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EU rules for WooCommerce, in plain English
Practical guides for shop owners and agencies selling to customers in the EU. Every legal point links to the official text it comes from. Nothing here is legal advice.
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The EU Omnibus 30-day lowest price rule for WooCommerce: what to show and where
What Article 6a of Directive 98/6/EC requires, which price is the reference, what the Aldi Süd ruling changed, how countries differ, and how to show it in WooCommerce.
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Raised the price before a sale? How the Omnibus rule treats it
Why a price increase shortly before a discount does not make the discount bigger under EU law, with worked examples of the 30-day window, repeated sales and stepped discounts.
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EU B2B VAT in WooCommerce: VIES checks, reverse charge and invoice wording
When a WooCommerce shop can charge 0% VAT to a business customer in another EU country, how to check the VAT number in VIES, what the invoice must say, and what to keep as proof.
VATB2BVIESWooCommerce